MetaMorph Strategies is a Phoenix online marketing firm that specializes in all aspects of internet marketing including SEO, SEM, linking and social networking. 

Online marketing provides businesses the opportunity to reach their prospective customers in a cost-effective manner and on a much larger scale.  According to internet usage statistics, there are close to 1.5 billion internet users and that number continues to grow each day.  There’s a lot of potential for reaching prospects out there, but there’s also a lot competition to beat!  A recent Netcraft report suggests that the total count of websites is around 156 million!

So how do you get your website to stand out?  And how do you keep up with online technology when it changes every day?  It might seem impossible, but it can be done with a good online marketing strategy from MetaMorph Strategies!  MMS offers the following online marketing services:

Search Engine Marketing

Search engine marketing, or SEM, is a form of online marketing that promotes websites through increased visibility in search engine results pages (SERPs).  Search engine marketing methods include paid search advertising (also known as pay-per-click or PPC) and paid inclusion.

Paid search advertising allows advertisers to bid on a highly researched set of keywords that their target audience may type in a search bar when looking for the advertiser’s company’s product or service.  If a user searches a keyword that the advertiser has bid on, they may see one of the advertiser’s ads.  The ads are clickable (each click costs the advertiser a minimum bid) and lead directly to the advertiser’s website.  These ads, or sponsored links, can appear on SERPs above or next to natural search results, or on advertising networks, content network sites, websites and blogs.

Paid inclusion occurs when a search engine company charges advertisers a fee to have their website included in a search index.  The fee is usually a minimum bid or annual subscription for one domain that will be automatically indexed on a regular basis.  Many search engines, like Yahoo and Shopping.com offer paid inclusion.

Developing a search engine marketing strategy is very complex.  Don’t try to do it on your own!  MMS specializes in providing online marketing services to clients in Phoenix and across the United States.

Search Engine Optimization

Search engine optimization, or SEO, is a process by which marketers and web developers work together to create or upgrade websites, making them attractive to popular search engines like Google, Yahoo and MSN.  A good search engine optimization strategy will produce a high-ranking site in the “organic” (also called “natural” or “algorithmic”) search results produced by search engines. 

Search engines use website crawlers (also called robots or spiders) to find and rank pages that match their unique set of algorithmic values.  These values are defined by each individual search engine and can change at any time.  Search engine algorithms are one of the best-kept secrets in the industry!  Meaning that no one knows with absolute certainty what is contained in those algorithms.  At MMS, we rely on online marketing experience and industry best-practices to learn about and stay on top of algorithm changes that can affect your SEO strategy so that you can gain a higher page rank (the higher the better!), which will result in higher volume, quality traffic.

Social Networking

Social networking is quickly gaining popularity in the online marketing world, both in Phoenix and around the globe.  It can literally take your search engine optimization and marketing efforts to the next level.  The low cost and high benefit makes the decision to incorporate social networking into your strategy a no-brainer!  It will help you expand your reach and increase your website ranking.

Social networking is used to generate publicity through online communities and websites for people who share the same interests.  The most popular social networking sites (MySpace, Bebo, Facebook, etc.) allow their users to connect with friends, share information and exchange ideas.  Websites like these have gained widespread popularity by featuring networking and technology services that give their users new ways to interact.  Email, chat, voice chat, video, instant messaging, message boards, blogs and file sharing are just a few of the services that social networking provides.

Many online businesses are also using these sites as a way to communicate information about their products or services to their consumer base.  If it’s done the right way, this form of online advertising will give users the sense that your business is part of their community and less like a stranger trying to sell them something.

Manual Linking

Linking is a crucial part of online marketing.  Your technique can either make or break you.  Done correctly and linking can give your site higher ranking, bringing in more qualified traffic.  Done incorrectly and linking can literally make your business disappear as search engines reduce your ranking or completely eliminate your site from their results pages.

Linking, or link building, refers to the quantity and quality of links that point to your website.  These are called incoming links.  Websites who have a great number (quantity) of incoming links from highly ranked sites (quality), translates into higher rankings. Many sites either have quantity or quality but not both!

The process of linking is one of the most difficult, tedious processes in online marketing.  There are many “black hat” methods such as link farms and link exchange programs that will cause search engines to penalize your website, so a good linking strategy is essential to the success of your business.

Multimedia Campaigns

Integrating a multimedia campaign into your online marketing campaign will help you reach your target audience in a number of different ways.  Some of the most popular multimedia campaigns include video distribution, podcasting and blogging.

The launch of a viral video campaign can actually become the catalyst that takes your business from virtual obscurity to success!  However, developing an online video campaign isn’t all that simple.  Internet users are no longer “wowed” by ads that they can just as easily watch on television.  They want to be amused and entertained with something original.  Video campaigns are still gaining momentum and will continue to do so as they are displayed in search results pages.

Blogging is also an effective way to develop a multimedia campaign that can communicate news, commentary or information.  Typical blogs can combine text, images, links, videos, mp3s and other media that relate to a product or service.  Bloggers publish blogs in various ways: by video (vlog), links (linklog), sketches (sketchblog) or photos (photoblog).  The key to a successful blog is originality and continuity.  It can help your business gain online exposure and allow interested consumers to spread your information by linking, ranking or re-posting in their own blog, which will boost your website’s popularity quickly!

Podcasting is another popular multimedia campaign that syndicates digital media files for distribution online.  Consumers can subscribe to download an audio file from the internet and listen to it whenever they want on their computer or mp3 player.  By subscribing to a podcast that they’re interested in, customers automatically receive downloads of new podcasts as soon as they’re available.  The great thing about podcasting is that it’s easy, free and can be about any topic, including information about a new product, a how-to guide, news about upcoming services or information about your company. 

Deciding on which multimedia campaign to utilize can be overwhelming for any marketer.  MMS has the experience and know-how that will help you get started and carry your campaign to greatness.

Display Advertising

Display advertising isn’t what it used to be!  Simple banner ads no longer allow online businesses to compete in their respective markets.  Major search engines like Google, Yahoo and MSN have shifted their attention toward user behavior and intent as a factor in search results. Users are now being defined by profiles, search terms, search behavior, social networking profiles, site visit history and more.  With these factors affecting the search engine result pages (SERPs), online businesses must find new ways to leverage their display advertising strategies so that they are included in post-search results.

When a user enters a search term into a search box, a set of results is displayed along with post-search display ads.  These results, including the display ads, are based not just on which websites are relevant to the search term, but also the intent of the user.  As search engines place more importance on personalizing search results based on user intent, optimization becomes crucial for display advertising.  MMS can help you develop a display advertising campaign that integrates into your online marketing strategy.

Email Marketing

Email marketing allows you to quickly and easily reach a large audience with timely information and promotions.  It’s an inexpensive, yet powerful tool that we can implement using a variety of web-based email solutions as well as targeted email mailing lists.

Online Loyalty Marketing

Online loyalty marketing, also called affiliate marketing, is one of the most cost-effective ways for your organization to advertise.  Offering an online loyalty marketing program to your users will help you to increase traffic, gain more online exposure and pay only when results are produced!

Online loyalty marketing is mostly used by online retailers in Phoenix and around the world.  It works because both online retailers and consumers get something out of it.  In a nutshell, retailers offer consumers the chance to sell their product on a performance-based pay scale.  The more a loyal consumer sells for a company, the more commission they make.  If the consumer sells nothing, they make nothing and lose nothing.  Retailers love this model because they incur the smallest (if any) marketing expenses (unless an affiliate produces sales), and they are still reaping the benefits of branding, online advertising, impressions, increased web traffic and hopefully, more sales revenue.

MetaMorph Strategies has successfully implemented effective online marketing services for our clients.  Contact us to find out how we can transform your business.